"Learning along the User Journey" with Nathalie Huni, MD of Design at Wells Fargo
Update: 2024-10-28
Description
Our favorite stories:
- Trained as an industrial designer (furniture or automotive) but later found advertising
- Global experience from Japan to France to The UK to NYC
- Horizontal education style and curiosity led to scores of career pivots
- A lot of interviews, and because of the duality of my experiences, someone would tell me you're too much of this but not enough of this... Until I found a place that accepted me for me and service both sides of my experience: product and advertising - what they've done in the past hasn't worked and they are ready to try something new.
- On Wells Fargo - multiple signs pointing to potential success; leadership, resources, talent scoping...
Big moments from doing the work:
- Required reading: Banking on Joy
- Covid-inspired: "there is no real safety-net, so if you lose your job, you're on your own... the anxiety level is enormous." - The idea of avoiding banking in personal life leading to the the insight that, banks are big, people are small.
- On researching Financial Services user journeys: looking at sports, dieting, cancer... where things are long and difficult, and easy to give up.
- Helping consumers feel like banking is attainable...like they're in control... valuable, empowered, confident - all emotional things.
Career advice we'll live with:
- "In banking, people come from other banks so you're inherently different" - on confidence and knowing what you bring to the table - especially as an introvert
- "I grew up in a very international background... school... you have to make friends quickly, you have to learn the set of rules of the space you're in..."
- "For many years I tried to blend in and adjust to the environment, but there was a moment fairly recently that... I decided I didn't want to blend in anymore, this is me."
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